Sub Pop Records is seeking a full-time Paid Media Specialist to join our Audience Development team. This is a hybrid remote/on-site role based in Seattle, WA or Los Angeles, CA. The schedule is M-F during US west coast/UK compatible business hours (generally 8am PT - 4pm PT). 

About the Team

Audience Development is :: defining, attracting, engaging, growing, and sustaining a loyal audience of viewers, influencers, fans and customers with the combination of organic (aka Social Marketing) and paid media (aka Advertising), addressing the ever-increasing competition for consumer attention due to a plethora of content being produced and published on the 24-hour clock.

An ideal candidate for this position will have excellent organizational skills and attention to detail, experience in paid media/advertising, knowledge of the music industry and the Sub Pop and Hardly Art repertoires, the ability to learn new systems quickly, and be able to work well both independently and with a team.

We are accepting resumes through the position closing date of Oct 7, 2024.

To apply, please send a cover letter and resume to jobapplicants@subpop.com.

Responsibilities include:

• Daily collaborative coordination with Sub Pop’s Digital Advertising teams to build, execute, monitor, analyze and report on approximately 50+ paid media campaigns annually (label and artist specific).

• Daily check-in with the Director of Audience Development to triage active ad campaigns and digital asset prep.

• Daily emails with artists/management in active campaign cycles to sort ad copy, assets and manage campaign expectations.

• Daily data entry in Sub Pop’s project management workspace re ad campaigns status. 

• Consult with internal departments about paid content strategy when relevant, including A&R Staff, Publicity, Video Production, Sales, Radio, Art Department, Online Stores (Sub Pop Mega Mart), Physical stores (Sea-Tac Airport and 7th Ave.), Warehouse, Licensing, Business Affairs. 

• Review, export, reconcile, deliver to accounting, and archive invoices from active ad campaigns in Meta Ads Manager, Google Ads Manager, and TikTok Ads Manager.

• Project manage influencer marketing campaigns.

• Project manage audience communication tools such as Laylo and other audience communication/data collection applications. 

• Research, evaluate, and prioritize emerging tools/strategies that support Sub Pop’s strategic paid media objectives and deliver increased benefit to the label through best practices.

• Manage Sub Pop’s print marketing campaigns (label and artist specific).

• Manage Sub Pop’s outdoor marketing campaigns (label and artist specific).

• Develop and maintain relationships with partners outside of traditional music marketing/retail, including brand partnerships, new media platforms, and lifestyle marketing, tailoring partnership ideas for releases/artists/label based on interests, community and location. (This would include Shoplifter campaigns and Alaska Airlines playlists). 

• Oversee and organize special album-specific promotional in-person marketing events.

• Attend Social Team pre-launch strategic planning meetings including video team, individual artists and management. 

• Attend Audience Development/Social Marketing Team meetings twice a week.

• Attend Digital Advertising Team meetings with contracted agencies once or twice a week.

• Participate in weekly internal team meetings:  Full Marketing Team, All Staff.

Required Experience & Qualifications

• Proficiency in Meta Business Suite, Meta Ads Manager, Google Ads manager, TikTok Ads Manager, Google Workspace, Slack, and familiarity with project management applications such as Notion, Monday, Asana.

Special consideration will be given to candidates with any of the following:

• Ad agency experience.

• Ad Agency experience with a Music Industry focus.

• Certification in Digital Marketing, Media Buying, Marketing Science, or other comparable paid media specialty.

Supervisor:

Director of Audience Development and VP of Marketing

Salary range:

$50,000-$60,000/yr

Description of Benefits:

PTO (Paid time off including sick time) beginning at 15 days per year, 14 paid holiday days, 401k plan with partial employer match, medical/dental/vision insurance paid for employees and partially paid for their family, transportation benefits, discounted merchandise.

Sub Pop Records is an equal opportunity employer. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, age, sex, sexual orientation, gender identity, family or parental status, national origin, veteran or disability status. Sub Pop Records will not tolerate discrimination or harassment based on any of these characteristics.

To apply, please send a cover letter and resume to jobapplicants@subpop.com no later than 12:00am (PST) Oct 7, 2024.

Today, September 19th, Sub Pop is announcing the signing of Deep Sea Diver, the Seattle-based rock band led by guitarist and vocalist Jessica Dobson, to release their music to the world and beyond. You can now watch the official video for “Billboard Heart,”  a new song from their forthcoming album, due in early 2025.
 
The video was directed by Dobson, her Deep Sea Diver bandmate and partner Peter Mansen, and cinematographer Tyler Kalberg. 
 
The rapturous “Billboard Heart” is a stunning introduction to Deep Sea Diver’s universe. The song puts Dobson and her band in the company of St. Vincent, TV on the Radio, and Flock of Dimes, bands that have found ornate and magnetic ways to make indie rock by discarding notions of how it must sound or what it must say. Dobson punches through her past here with this new song and forthcoming album. As she howls during “Billboard Heart” she is “welcoming the future by letting go of it.”
 
Dobson offers this on the song, “‘Billboard Heart” is a song that felt like a strange transmission, a new emotion, and a spirit-filled dream when it came. It is my nod to the simplicity of my favorite Tom Petty songs and to my love for Wim Wenders’ film Paris, Texas. The feeling of standing in the lonesome desert, embracing every particle of yourself, even the ones that are hard to look at, and fighting for your spirit to move through this world without entanglement. It is about being present and embracing the future while wholeheartedly letting go of any amount of control that I think I have in this life. ‘Billboard Heart’ is both a longing for something that may not exist and a place where I can be free.”
 
“Billboard Heart” is Deep Sea Diver’s first new music since Impossible Weight, the band’s Billboard charting album from 2020. It includes the title track duet with Sharon Van Etten and “Stop Pretending,” which made “NPR Music’s “100 Best Songs of 2020.” Impossible Weight was also #1 on KEXP’s “Top 90.3 Albums of 2020” list.
 
In addition to her work as Deep Sea Diver, Dobson has logged time as a touring member for Beck and The Shins and has performed with numerous other musicians including Yeah Yeah Yeahs, Spoon, Boeckner, and Dinosaur Jr. In addition to headline touring, they’ve supported the likes of Death Cab for Cutie and Wilco. Most recently, Deep Sea Diver played to the largest audiences of their career, supporting Pearl Jam twice within the last year — first with a handful of dates in the Fall of 2023 and, more recently, a lengthier run in May 2024.
 
Earlier this month, Deep Sea Diver covered Yo La Tengo’s “Stockholm Syndrome” for the Every Possible Way benefit compilation which is raising money and awareness for gun safety (see Rolling Stone news story, September 6th).
 
Deep Sea Diver is singer and multi-instrumentalist Jessica Dobson, drummer Peter Mansen, and keyboardist Elliot Jackson.