Today, DEBBY FRIDAY shares the propulsive, bass-heavy electro single “HOT LOVE,” a new offering from GOOD LUCK, her full-length debut, out Friday, March 24th, worldwide from Sub Pop.

FRIDAY offers this of the single, “The song itself is about the karma of relationships. You meet someone, and you idealize them, you project onto them, and they do the same to you, and it’s all fun and games until it isn’t. This way of loving is so intoxicating and combustible and so hot it burns you right up.”
 
DEBBY FRIDAY’s previously announced international headlining tour dates and festival appearances supporting GOOD LUCK will begin later this month, with multiple performances at SXSW in Austin, TX March 16th-17th. Her tour schedule now runs through Friday, May 12th in Manchester, UK at The White Hotel. Additional live dates will be announced soon.

 

Thu. Mar. 16 - Austin, TX - SXSW
Fri. Mar. 17 - Austin, TX - SXSW
Fri, Mar. 24 - Montreal, QC - Phi Centre
Sat. Mar 25 - Toronto, ON - Garrison
Wed. Apr. 12 - Portland, OR - Mississippi Studios
Thu. Apr. 13 - Seattle, WA - Barboza
Fri. Apr. 14 -  Los Angeles, CA - Zebulon
Sat. Apr. 15 - Vancouver, BC - Cobalt
Wed. Apr. 19 - Brooklyn, NY - Babys Alright
Thu. Apr. 20 - Chicago, IL - Empty Bottle
Tue. May  02 - Bristol, UK - Crofters Rights  
Wed. May 03 - London, UK - Corsica Studios w/ Grove
Fri. May 05 - Krems, AT - Donau Festival  
Fri. May 12th- Manchester, UK - The White Hotel  

 

Her upcoming short film GOOD LUCK is a pseudo-autobiographical tale, largely drawn from FRIDAY’s own life and experiences growing up as a zillenial anti-heroine. A surrealist reflection on the tumultuous whirlwind that is the end of adolescence and the emotionality of youth, GOOD LUCK is co-directed by FRIDAY and Nathan De Paz Habib (Chino Amobi’s Eroica, and The Bicycle).

GOOD LUCK is available now to preorder from Sub Pop. LP preorders from megamart.subpop.com, select independent stores in North America, the U.K., and E.U., will receive the limited Loser edition on metallic silver vinyl (while supplies last).
 
GOOD LUCK features “SO HARD TO TELL,” “I GOT IT,” “WHAT A MAN,” and “HOT LOVE,”  was co-produced by DEBBY FRIDAY and Graham Walsh (METZ, Holy Fuck) at Candle Recording Studio in Toronto, and mastered by Heba Kadry in New York.
 
SO HARD TO TELL” and “I GOT IT” have earned DEBBY FRIDAY early praise from the likes of New York Times, Pitchfork, NPR Music, The FADER, Billboard, Nylon, FLOOD, Cool Hunting, Brooklyn Vegan, Stereogum, Treble, Dork, DIY, CLASH, Our Culture and more.
 
What people are saying about DEBBY FRIDAY:
“An explosive, pounding, relentlessly calisthenic dance-floor banger with attitude to spare. A pulsating beat flickers like a strobe light as Friday and Chris Vargas of the duo Pelada, appearing here as Uñas, trade braggadocious bilingual verses. ‘Let mama give you what you need,’ Friday shrieks before calmly assuring, ‘I got it.’” [“I GOT IT”] - New York Times
 
“In contrast to the pulse-quickening tempos and noisy synths of her past music, her production is deft and graceful, with a skipping beat and cascading backing vocals. ‘Lady Friday/All you do is rеbel,’ Friday chastises herself—tough talk against a fragile, gorgeous sound.” [“SO HARD TO TELL”/ “Best New Track”] - Pitchfork
 
“One of the young year’s most audacious bangers” [“SO HARD TO TELL”] - Billboard
 
“Intoxicating…” [“SO HARD TO TELL”] - Stereogum
 
“Hyperpop can sometimes come off as abrasive but in the hands of Canadian singer DEBBY FRIDAY it’s soulful, even elegant.” [“SO HARD TO TELL”] -  NYLON
 
“A graceful entrance into yet another territory: lush R&B”[“SO HARD TO TELL”] - NPR Music
 
“If you’ve ever deep-dived into Debby Friday’s discography, you’ll know she slammed this single into left field, but man is it a hit! This edgy extraordinaire has taken a dip into the darkside via falsetto pop.”  ” [“SO HARD TO TELL”] - MTV
 
“Friday strikes a remarkable balance on her forthcoming debut LP, GOOD LUCK: between the boisterous and the tranquil, the erudite and the crass, a packed dancefloor and quiet isolation. Featuring unequivocal bangers like “I Got It,” “Pluto Baby,” and “Heartbreakerrr,” Debby Friday is destined for bigger stages in 2023 (“15 Artists to Watch in 2023”).” - SPIN
 
About DEBBY FRIDAY’S GOOD LUCK:
The usual boom-and-bust cycles of growing up – breaking down, gathering the strength to get up, fumbling hard, doing it all over again - can feel unmooring, to say the least, but, and according to DEBBY FRIDAY, its tragedies and glories need savoring. Losing illusions, gaining expectations; getting deep into the private, soupy kaleidoscope of what’s possible and what’s futile – GOOD LUCK, her debut, and supernovic, full-length album, is built on welcoming the journey’s complicated drops and mountain highs with something more like grace.

Nigerian-born, then an emigré to bits of Canada - from Montreal to Vancouver to Toronto - DEBBY FRIDAY’s roamings through space and time really began when the sun fell. Nightlife was her emancipation from the toughness of home life, and she fell into it, body and soul, totally seduced. Raves til sunrise; house music in unknown basements and warehouses – the lure of the party was the perfect escape. “I was like a little club rat,” she laughs. Her adoration of the world that it opened for her came in “almost in a sensual way (read more at Sub Pop).

DEBBY FRIDAY
GOOD LUCK
 
Tracklisting:
1. GOOD LUCK
2. SO HARD TO TELL
3. I GOT IT (feat. Uñas)
4. HOT LOVE
5. HEARTBREAKERRR
6. WHAT A MAN
7. SAFE
8. LET U DOWN
9. PLUTO BABY
10. WAKE UP