On Friday, June 2nd, Bully (aka Alicia Bognanno), will release Lucky For You, her kaleidoscopic new full-length on CD/LP/CS/DSPs worldwide from Sub Pop. The 10-track album combines punk grit, crunchy shoegaze bliss, and an explosive Britpop bop, all mixed in with the classic anthems Bully is known for. 
 
Lucky For You was recorded in 2022 at MMK Studios and Alicia’s House in Nashville, with help from producer JT Daly and mastered by Joe LaPorta at Sterling Sound.
 
This pulsating lead banger, “Days Move Slow,” was written after the passing of her beloved dog and best friend, Mezzi. Bognanno offers this, “as someone who has spent the majority of my life feeling agonizingly misunderstood, there is no greater gift than experiencing true unconditional love and acceptance. I waited my whole life for the bond and irreplaceable companionship I had with Mezzi. She was my best friend and my only constant through some of the most pivotal moments and phases of my life. I was a stranger to the level of love I now know exists because of Mezzi. Love you forever; I’m lucky for you.” 
 
The “Days Move Slow” official video was directed by Alex Ross Perry, who shares about this collaboration, “This is my third time collaborating with Alicia, but my first time collaborating with Bully. Having written the original songs for my film Her Smell and performed at the Pavement Museum Tribute Concert “scene” for my forthcoming film on them, I can’t believe I finally got to make a Bully video. Right away, it seemed striking to make a piece as stark and measured as possible, not to make a video that replicates the song’s sonic energy but to visualize the emotional weight and feelings of loss and grief depicted in the lyrics. Alicia doesn’t seem to have been filmed in 16mm black and white before, so it was a no-brainer to give that a try.” You can watch this brilliant new video HERE. 

Bully is extending her North American tour dates for 2023 in support of Lucky For You with new headlining shows. Dates kick-off June 4th in Charlottesville, VA, with headline stops at NYC’s Racket, Chicago’s Thalia Hall, and a hometown show at Nashville’s Brooklyn Bowl. Tickets for these shows are on sale on Friday, March 24th, at 10:00 AM (local).
 
These new shows will follow Bully’s previously announced headlining UK/EU tour (May 20th-28th) and her 13-date main support for the Pixies and Franz Ferdinand (June 8th-25th). See below for a current list of Bully live shows.
 

 
Lucky For You’s announcement was preceded by the release of the album track “Lose You,” Bully’s, which features guest vocal harmonies from Sophia Allison, aka Soccer Mommy. The song garnered support from Pitchfork, NME, DIY, The Fader, The Line of Best Fit, Under the Radar, and RollingStone. Stereogum says of the track, “It meets in the midpoint between the two bands’ aesthetics, trading out Bully’s usual rapid-speed intensity for an ambling ’90s alt-rock vibes while holding onto the raw power. It might be the most purely catchy Bully song to date.” 
 
More about Bully:
Lucky For You is Bully’s most close-to-the-bone album yet. It’s an album that’s searing and unmistakably marked by its creator’s experiences, while still retaining the massive sound that Alicia Bognanno has become known for over the last decade. Her fourth album draws from personal pain and the universal struggle that is existing, learning, and moving on—and it’s all soundtracked by Bognanno’s rock-solid melodic sensibilities and a widescreen sound that’s impossible to pin down when it comes to the textures explored. These ten songs are simply the most irresistible Bognanno’s put to tape yet, making Lucky For You her greatest triumph to date in a career already packed with them.
 
Work on Lucky For You began last year when Bognanno brought some in-progress demos to producer J.T. Daly in his Nashville studio to see if they could strike creative kismet. “Authenticity is always on my mind, without even knowing it,” she explains while discussing their recording process together. “If I’m doing something that doesn’t feel natural or right, I’m quick to shut it down. So it was great to work with J.T. because I could tell he was a genuine fan who wanted to emphasize what he thinks is good about my writing instead of changing it. I could tell how much he cared about the project, and it meant a lot to me.” The album came together over the course of seven months, the longest gestation process for a Bully record to date: “I was freaking out about it at first because taking my time was so new for me. But a few months in, I realized how crucial that time ended up being. I got songs out of it that I wouldn’t have had otherwise.”
 
“With every record, I feel more and more secure in terms of doing what I want,” Bognanno continues. “For this one, I wanted to be as creative as possible with these songs.” She got her wish: A kaleidoscopic rock record spanning punk’s grit, the crunchy bliss of shoegaze, explosive Britpop, and the type of classic anthems Bully has been known for, Lucky For You’s thematic focus also zooms in on grief and loss. The record is largely inspired by Bognanno’s dog Mezzi passing away, at a time when her life already felt as if in metamorphosis.
 
“Mezzi was my best friend,” she explains. “She made me feel safe and empowered, she showed me that I was worth loving and never judged me or viewed me as a let down. I always felt accepted, understood and so much less alone. Mezzi was living, breathing proof that I was worthy of being loved.” And the oceanic first single “Days Move Slow” was written shortly after Mezzi’s passing, reflecting the persistence of Bognanno’s incisive wit even while facing adversity. “There was nothing else I could do except sit down and write.”
 
“Hard to Love” stomps and lurches with awesome abandon, resembling one of the most sonically left-field tunes Bognanno’s put to tape as Bully; and then there’s the passionate opening track “All I Do,” which kicks in the door Bully-style with huge riffs atop her lyrical reflections on three years of sobriety. “I’ve been living in this house for seven years,” she says while discussing her current Nashville abode. “Once I stopped drinking, I felt like I was still haunted by mistakes and things that had happened when I was drinking, and it’s still taking me a long time to forget about that while existing in this house. How do I shed the skin from a path I’ve moved on from?”
 
In that vein, Lucky For You is a document of perseverance in the face of the big and the small stuff. “I’m so overly emotional and sensitive, it’s a blessing and a curse,” she says with a laugh, but there’s no downside to her expressions of vulnerability on this record; it’s the latest bit of evidence that nothing can hold Bognanno back.

Bully
Lucky For You
 
Tracklisting:
1. All I Do
2. Days Move Slow
3. A Wonderful Life
4. Hard to Love
5. Change Your Mind
6. How Will I Know
7. A Love Profound
8. Lose You
9. Ms. America
10. All This Noise

Sub Pop is thrilled, chuffed even, to announce that we, the ‘practically legendary’ Seattle-based media conglomerate, will be Rough Trade Stores’ ‘Label of the Month’ for the entirety of April 2023!

A compensated spokesperson from Rough Trade gave us the following very nice (and objectively true…) statement…, “What can we say about Sub Pop Records? A label born from the ardent practice of DIY culture, built on a pioneering grunge scene and a reformed idea of what it means to be a music brand. Though they are a decade our junior, we’ve enjoyed growing up together and witnessing the evolution not only of music, but of our own institutions; the breadth and diversity among their current roster is testament to this. Sub Pop’s culture is as much about the label as it is about the music. They are one of the best indie labels in the world, and we’re proud to call them friends. Long, long may they live.”

Plus, in a rare instance of true synergy, April 1st, 2023 marks Sub Pop’s 35th anniversary! And we are hereby kicking off celebrations of our 35 or so years of excellence in our chosen field (whatever that might be). Happy Birthday to us!
 
As some small measure of our true gratitude surrounding this ‘Label of the Month’ business, we have pressed 5 arguably classic albums from our bountiful catalogue on exciting, coloured vinyl! These limited-edition pressings will be sold exclusively via the Rough Trade stores, both in the group’s 5 UK physical retail locations (see below for addresses) and online via the magic of impersonal, odorless web sales.
 
The details thereof:

 
Get to it, collector scum! (whilst stocks last…)
 
We’ve also collaborated on a handsome and exclusive new t-shirt, featuring print on both the front and back, which will also be available from Rough Trade (whilst stocks last). This t-shirt is available in two colours (if you count black and white as colours, and we do) and in several sizes.
 
Sub Pop and Rough Trade: Making April (2023) Great Again!