NEWS : WED, JAN 29, 2025 at 7:00 AM
Yuno Shares Official Video For New Single “True”
Today, Wednesday, January 29th, New York City-based musician/producer Yuno is sharing his self-directed official video for his new single, ”True,” a breezy new song that marries trap and dream pop, available today worldwide on all DSPs from Sub Pop.
Yuno, who also stars in the charming official video for “True,” offers this, “Essentially, it’s a visual representation of what a lovers-quarrel feels like for me. From feeling like a knight in shining armor fighting to win my love back to charming my way through it in front of a heart-strewn backdrop. Whatever it takes to be on good terms by Valentine’s Day.”
“True” was written and performed by Yuno, co-produced by Yuno and Frank Corr at Livingrooms Studios in Queens, NY, and Yuno’s House in Bushwick, NY, with additional production and instrumentation from Sylvan Esso’s Nick Sanborn at Betty’s in Durham, NC, and Patrick Wimberly (Chairlift) at The CRC in Brooklyn, NY.
“True” is also the first new material from Yuno since the release of “Somebody,” his standalone single from 2021, and the 2018 EP, Moodie, which features his breakout single ”No Going Back.”
“True” will also be found on Yuno’s forthcoming full-length debut out later this year on Sub Pop.
Yuno will also appear at the 2025 NonCommvention in Philadelphia on Tuesday, May 6th, 2025.
Yuno, who also stars in the charming official video for “True,” offers this, “Essentially, it’s a visual representation of what a lovers-quarrel feels like for me. From feeling like a knight in shining armor fighting to win my love back to charming my way through it in front of a heart-strewn backdrop. Whatever it takes to be on good terms by Valentine’s Day.”
“True” was written and performed by Yuno, co-produced by Yuno and Frank Corr at Livingrooms Studios in Queens, NY, and Yuno’s House in Bushwick, NY, with additional production and instrumentation from Sylvan Esso’s Nick Sanborn at Betty’s in Durham, NC, and Patrick Wimberly (Chairlift) at The CRC in Brooklyn, NY.
“True” is also the first new material from Yuno since the release of “Somebody,” his standalone single from 2021, and the 2018 EP, Moodie, which features his breakout single ”No Going Back.”
“True” will also be found on Yuno’s forthcoming full-length debut out later this year on Sub Pop.
Yuno will also appear at the 2025 NonCommvention in Philadelphia on Tuesday, May 6th, 2025.
What people have said about Yuno:
“… Hits that sweet spot between nostalgia and feeling fresh, the perfect combination for an indie earworm that ends up being a huge smash.” [“No Going Back”] Pigeons and Planes
“Bouncy and bright…” [“No Going Back”] Gorilla Vs. Bear.
“Drifting digital pop casting a bittersweet spell.” [“No Going Back”] CLASH
“An early entry into the race for song of the summer.” [“No Going Back”] NPR Music
“‘No Going Back” insists what we’re all thinking for the new pop wunderkind: Only forward.” [“Best New Track”] Pitchfork
“Yuno follows the footsteps of the psychedelic pop of the Beach Boys and the genre-warping arrangements of more recent acts like Animal Collective and Tame Impala…” BUST
“‘No Going Back’ is all big-beat pop sugar in the vain of Unknown Mortal Orchestra, with timeless, summery hooks that it’s not difficult to imagine being delivered by The Jackson 5.” [Moodie] Bandcamp Daily
“On “Somebody,” Yuno melds skittering pop and warped hip-hop with catchy-as-hell emo. The track revolves around his ultra-slick vocals, ringing out over flickering beats and uplifting guitar strums.” PASTE
“Emo-pop and mid-naughties trap are two other ingredients in the song’s heady recipe, and Yuno makes them all feel like natural partners.” [“Somebody”] The FADER
“Bouncy and bright…” [“No Going Back”] Gorilla Vs. Bear.
“Drifting digital pop casting a bittersweet spell.” [“No Going Back”] CLASH
“An early entry into the race for song of the summer.” [“No Going Back”] NPR Music
“‘No Going Back” insists what we’re all thinking for the new pop wunderkind: Only forward.” [“Best New Track”] Pitchfork
“Yuno follows the footsteps of the psychedelic pop of the Beach Boys and the genre-warping arrangements of more recent acts like Animal Collective and Tame Impala…” BUST
“‘No Going Back’ is all big-beat pop sugar in the vain of Unknown Mortal Orchestra, with timeless, summery hooks that it’s not difficult to imagine being delivered by The Jackson 5.” [Moodie] Bandcamp Daily
“On “Somebody,” Yuno melds skittering pop and warped hip-hop with catchy-as-hell emo. The track revolves around his ultra-slick vocals, ringing out over flickering beats and uplifting guitar strums.” PASTE
“Emo-pop and mid-naughties trap are two other ingredients in the song’s heady recipe, and Yuno makes them all feel like natural partners.” [“Somebody”] The FADER
