In the high-octane, provocative and hard AF new DEBBY FRIDAY single “I GOT IT,” cocksure and vainglorious lyrics about her “big ol ego” and “red blood libido” riddle this lucid, acid housey, high-BPM track that features accompaniment by Chris Vargas of Pelada / Uñas. The song is from GOOD LUCK, her full-length debut, out March 24th worldwide from Sub Pop.
 
The supercharged energy of “I GOT IT” fuels the grit and gloss of this official video, which stars FRIDAY and Vargas. The official video was directed by FRIDAY, and features interstitial imagery from the GOOD LUCK short film being released along with the album, later this spring.
 
FRIDAY says of “I GOT IT,” “This track is a ‘Get in the Uber, Bitch!’ ode to nightlife, purgatory, and club rats everywhere. Uñas and I had been wanting to collab for a while and this was a case of right vibe, right time.”

 
Her upcoming short film GOOD LUCK is a pseudo-autobiographical tale, largely drawn from FRIDAY’s own life and experiences growing up as a zillenial anti-heroine. A surrealist reflection on the tumultuous whirlwind that is the end of adolescence and the emotionality of youth, GOOD LUCK is co-directed by FRIDAY and Nathan De Paz Habib (Chino Amobi’s Eroica, and The Bicycle).

DEBBY FRIDAY’s previously announced international headlining tour dates and festival appearances in support of GOOD LUCK resume Friday, February 17th in Toronto with a sold out Boiler Room performance, and currently run through May 6th, 2023. FRIDAY will also appear at SXSW (March 15th - 18th). Additional live dates to be announced soon.
 
Fri. Feb. 17 - Toronto, ON - Boiler Room
Wed. Mar. 15 - Austin, TX - SXSW
Thu. Mar. 16 - Austin, TX - SXSW
Fri. Mar. 17 - Austin, TX - SXSW
Sat. Mar. 18 - Austin, TX - SXSW
Fri, Mar. 24 - Montreal, QC - Phi Centre
Sat. Mar 25 - Toronto, ON - Garrison
Wed. Apr. 12 - Portland, OR - Mississippi Studios
Thu. Apr. 13 - Seattle, WA - Barboza
Fri. Apr. 14 -  Los Angeles - Zebulon
Sat. Apr. 15 - Vancouver - Cobalt
Wed. Apr. 19 - Brooklyn, NY - Babys Alright
Thurs. Apr. 20 - Chicago, IL - Empty Bottle
Wed. May 03 - London, UK - Corsica Studios w/ Grove
 
GOOD LUCK is available now to preorder from Sub Pop. LP pre orders from megamart.subpop.com, select independent stores in North America, the U.K., and E.U., will receive the limited Loser edition on metallic silver vinyl (while supplies last).
 
GOOD LUCK features “SO HARD TO TELL,” “I GOT IT,” “WHAT A MAN,” and was co-produced by DEBBY FRIDAY and Graham Walsh (METZ, Holy Fuck) at Candle Recording Studio in Toronto, and mastered by Heba Kadry in New York.
 
Released in January, DEBBY FRIDAY’s “SO HARD TO TELL” saw incredible amount of praise  from the likes of Pitchfork (Best New Track), NPR (Now Playing), The FADER (‘Song You Need In Your Life”), Billboard, Nylon, FLOOD, Cool Hunting, Brooklyn Vegan, Stereogum, Treble, Dork, DIY, CLASH, Our Culture and more.
 
What people are saying about DEBBY FRIDAY:
“In contrast to the pulse-quickening tempos and noisy synths of her past music, her production is deft and graceful, with a skipping beat and cascading backing vocals. ‘Lady Friday/All you do is rеbel,’ Friday chastises herself—tough talk against a fragile, gorgeous sound.” [“SO HARD TO TELL”/ “Best New Track”] - Pitchfork
 
“One of the young year’s most audacious bangers” [“SO HARD TO TELL”] - Billboard
 
“Intoxicating…” [“SO HARD TO TELL”] - Stereogum
 
“Hyperpop can sometimes come off as abrasive but in the hands of Canadian singer DEBBY FRIDAY it’s soulful, even elegant.” [“SO HARD TO TELL”] -  NYLON
 
“A graceful entrance into yet another territory: lush R&B”[“SO HARD TO TELL”] - NPR Music
 
“If you’ve ever deep-dived into Debby Friday’s discography, you’ll know she slammed this single into left field, but man is it a hit! This edgy extraordinaire has taken a dip into the darkside via falsetto pop.”  ” [“SO HARD TO TELL”] - MTV
 
“In contrast to the pulse-quickening tempos and noisy synths of her past music, her production is deft and graceful, with a skipping beat and cascading backing vocals. ‘Lady Friday/All you do is rеbel,’ Friday chastises herself—tough talk against a fragile, gorgeous sound.” [“SO HARD TO TELL”/ “Best New Track”] - Pitchfork
 

“Friday strikes a remarkable balance on her forthcoming debut LP, GOOD LUCK: between the boisterous and the tranquil, the erudite and the crass, a packed dancefloor and quiet isolation. Featuring unequivocal bangers like “I GOT IT,” “PLUTO BABY,” and “HEARTBREAKERRR,” Debby Friday is destined for bigger stages in 2023 (15 Artists to Watch in 2023).” - SPIN

 
About DEBBY FRIDAY’S GOOD LUCK:
The usual boom-and-bust cycles of growing up – breaking down, gathering the strength to get up, fumbling hard, doing it all over again - can feel unmooring, to say the least, but, and according to DEBBY FRIDAY, its tragedies and glories need savoring. Losing illusions, gaining expectations; getting deep into the private, soupy kaleidoscope of what’s possible and what’s futile – GOOD LUCK, her debut, and supernovic, full-length album, is built on welcoming the journey’s complicated drops and mountain highs with something more like grace.

Nigerian-born, then an emigré to bits of Canada - from Montreal to Vancouver to Toronto - DEBBY FRIDAY’s roamings through space and time really began when the sun fell. Nightlife was her emancipation from the toughness of home life, and she fell into it, body and soul, totally seduced. Raves til sunrise; house music in unknown basements and warehouses – the lure of the party was the perfect escape. “I was like a little club rat,” she laughs. Her adoration of the world that it opened for her came in “almost in a sensual way (read more at Sub Pop).

DEBBY FRIDAY
GOOD LUCK
 
Tracklisting:
1. GOOD LUCK
2. SO HARD TO TELL
3. I GOT IT (feat. Uñas)
4. HOT LOVE
5. HEARTBREAKERRR
6. WHAT A MAN
7. SAFE
8. LET U DOWN
9. PLUTO BABY
10. WAKE UP